This project demonstrates a simple truth: modern commercial properties no longer need more cameras - they need smarter ones. With Percepvision AI, every video stream becomes a strategic asset, delivering insights that drive operational efficiency, commercial performance, and public safety.
A Dual-Purpose Destination With Dual Challenges
Our October 2025 case study revealed the unique rhythm of Paddington Square:
- Weekday Commuter Power: Around 15,000 escalator journeys driven by office and rail traffic.
- Weekend Leisure Shift: Approximately 13,000 escalator journeys, dominated by retail and leisure visitors.
This clarity enables:
- Security and Facility Management (FM) teams to staff precisely for peak periods.
- Leasing teams to justify rental values with transparent, evidence-based footfall patterns.
Paddington Square isn't just busy - it's predictably busy, and that predictability is commercially powerful.
From Data to Revenue: Turning Insights Into Strategy
The real commercial uplift comes from Percepvision's granular Occupancy Insights, which reveal how people actually use the space.
| Zone | Finding | Strategic Opportunity |
|---|---|---|
| B1 Ticket Hall | Highest occupancy; the primary interchange between rail and retail. | Prime location for high-traffic retail and wayfinding initiatives. |
| Concourse (Escalator 4) | Least utilized; lower retail footfall despite proximity to exits. | Activation opportunity with pop-up retail or experiential installations. |
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